Medical Device Management: A Comprehensive Guide to Markets, Marketing, and Regulations
- Allgemein
- Marketing
- Medizin
- Ökonomie
Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general awareness and understanding of medical devices.
This book illuminates different facets of medical devices in a holistic manner. It describes the complexity of the industry, markets, manufacturers, and numerous other stakeholders as well as related regulations, required competencies, and future trends. More specifically, it describes a range of products and innovations, safety risks and regulations, legal aspects, and certification processes. It also examines the market from the point of view of the manufacturer from start-ups to large companies and conglomerates. Finally, this book looks at the special role sustainability and ESG plays in the future of medical device innovation, production, and usage…
